Phthalates, found in many kids’ lotions and soaps, are linked to hormone disruption and health risks. According to new research covered by The Guardian, children using more of these products have higher levels of toxic phthalates, with Black and Latino children showing the highest levels.
The study highlighted the harmful effects of daily exposure to endocrine disruptors, particularly in children, who are more vulnerable due to their higher skin surface area relative to body weight.
Wild & Pure products are purpose-built to avoid phthalates from poorly sourced ingredients and cheap plastic enclosures. Plus our EWG-Verified EcoBalance Cleanser offers a dual advantage: it’s free from harmful phthalates and replaces multiple products. It cleans, moisturizes, and deodorizes - providing a safe, all-in-one solution for you and your kids' daily care routine.
Everyone uses our cleansers a bit differently but here is Drs E & C’s routine, and it is perfect for a low water “bird-bath” in between showers.
- Take a dry wipe (either our reusable/washable Wild & Pure roll wipe or the organic cotton Nest Design wipe), our flannel cloth, or your wash cloth and get a corner wet with water.
- Mist or foam cleanser on to this damp area and wipe off to cleanse either face, pits or parts.
- Dampen another corner - reapply cleanser, or rinse the whole wipe out and reapply cleanser for the next area.
- Rinse or just leave on the cleanser. Our prebiotic formula benefits any surface and has no harsh chemicals, so we always finish with a final Wild and Pure EcoBalance Cleanser application.
- Massage in extra cleanser anywhere with dry skin and leave on.
More Tips:
- In the shower or bath, our low-surfactant cleansers are safer for your skin and work best if you wet your body first, then step out of the water for a minute. Apply the mist or foam across your entire body, massage in, and then rinse. This method ensures your skin gets a thorough, gentle clean while reducing exposure to potentially harsh chemicals.
- All our wipes can be hand rinsed with a quick line-dry (amazing for travel).
- Machine launder our roll wipes 2-3 times or our flannel clothes hundreds of times.
- For even more hydration, apply our Biome Buddy System Serum!
Our products are extensively safety reviewed—safe for your skin, and kinder to the planet!