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Thoughtfully made, stain-hiding, and soft enough for daily use, these wipes are more than just cute. They’re a comfort you can count on.

"Thank you so much for the Wild & Pure Sensitive cleanser! Atty has never had ANY diaper rash, cradle cap or eczema in her first 8 weeks of life!"

We’ve got exciting news, our EcoBalance Cleanser & Wipes Starter Set was just featured in Wellness Magazine!

We have been hearing from some of you that you use EcoBalance Cleanser before, after, or in place of deodorant. Folks, this winter we decided to commit to the challenge...

We’ve renewed our partnership with CleanHub and committed to another 550 lbs of prevention in 2025, bringing our total impact to 1,100 lbs of plastic.

We were honored to take part in the EWG Verified® LA Relief Drive, where nearly 1,000 community members impacted by the wildfires received essential support. Nearly 35,000 clean, safe products...

New research confirmed BV can be passed from men to women, challenging long-held assumptions and prompting a shift in how we think about prevention and treatment. But sharing a genital microbiome...

We’re excited to announce that Wild & Pure is now available for pickup at two new retail locations in Spokane. And find our how you can join the Wild &...

We’re excited to bring back our matching gift for Washington’s National Park Fund in 2025! Every item you purchase at wildandpure.com or on our Amazon shop we will add a $0.25 donation...

As an EWG Verified® brand, we’re committed to making clean, skin-friendly products more accessible–especially in times of need.

At Wild & Pure, we’ve carefully designed our reusable system. With our EcoBalance Cleansers, there’s no need to buy new dispensers every time—just refill your mist or foam bottles from...

Microplastics were found in 99% of seafood tested. Researchers urge better strategies to stop pollution, especially from synthetic fibers.