During the pandemic, Dr. E sourced GOTS-certified organic flannel and partnered with a fellow women-owned business in the U.S. to create our Wild & Pure reusable flannel wipes. Before these wipes, nothing on the market was soft, sustainable, or reliable enough for her needs.
As someone with lifelong vulvodynia, Dr. E was developing her own TP replacement system, and these super-soft, stain-hiding prints were a game changer. Ditching traditional toilet paper made a huge, beneficial difference in her life.
Now parents like EG are using them for their babies and seeing the same difference. Thoughtfully made, stain-hiding, and soft enough for daily use, these wipes are more than just cute. They’re a comfort you can count on.