"Thank you so much for the Wild & Pure Sensitive cleanser! Atty has never had ANY diaper rash, cradle cap or eczema in her first 8 weeks of life! We love this simple approach to baby care :) And the organic flannel clothes are so cute and soft, plus they dry in a snap!" -EG
We’re so happy to hear Atty is thriving with Sensitive EcoBalance Cleanser! It’s stories like this that remind us why gentle, microbiome-friendly care matters for the whole family.
If you’re navigating diaper changes or curious about ditching wet wipes, we invite you to check out our How to Use page section on Diaper Changing for practical tips and science-backed reasons to make the switch.
You might be surprised to learn that diaper rash is not a sign of poor hygiene. Instead, higher wet wipe use during diaper changes is actually linked to more diaper rash because most wipes leave behind irritating residue and disrupt the skin’s natural balance.