The Whole-Body Deodorant Trend: What You Need to Know
We hope you’re enjoying the summer and getting outdoors to make the most of the sunny days! With the rising temperatures and increased activity, personal hygiene is more important than ever. Staying fresh and confident all year round brings us to an interesting discussion about the increasing popularity of “whole-body” deodorants.
A recent opinion piece from CNN delves into this trend, highlighting how companies are cashing in on our insecurities about personal hygiene. These products claim that traditional methods aren’t enough, urging us to protect every inch of our bodies from odors, especially in the heat and sweat of summer. This trend is shaping the market and our perceptions of what personal hygiene should entail.
At Wild & Pure, we take a different approach. We’re dedicated to supporting your healthy surface bacteria during your personal hygiene routine, whether you’re at home or on the go. Our patent-pending, non-allergenic formulas include only natural essential oils, creating our signature, light “spring-time forest” scent.
Our products can be used to cleanse, deodorize, and hydrate from head to toe, providing a gentle and natural alternative to harsher solutions that promise days of odor relief. These harsh products can often be too aggressive for certain users.
We believe that the most consistent way to maintain healthy body surfaces is to work with your body’s beneficial microbiome, which helps protect us from diseases on our skin and below the belt.
Thank you for choosing Wild & Pure. By taking care of your body in a natural and gentle way, and using our low-waste, refillable hygiene system, you’re making a choice that benefits both your health and the environment. Enjoy the summer!